A cover is the first interaction any potential reader will have with your book. Within the first five seconds, a reader will make a whole slew of inferences based on what they see before them. What genre is this book? Is it a lighthearted tale, or a serious one? How much effort has gone into this book? Was time taken to consider every part of production? Is the story intriguing?
These questions, and many others, will be answered with one look. That’s all you get. With the deluge of media out there, competing for a finite pool of consumers, their first look has to be one that leaves them wanting to know more. [Read more…] about The Heart of the Story